RITKRITI IT SERVICES PRIVATE LIMITED (“Ritkriti”, “we”, “us”, or “our”) operates the website https://ritkriti.in/ and the associated mobile application (if any) for ultra-fast delivery of groceries, pharmacy items, fresh food, and daily essentials.

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, place an order, or use our services.

By accessing or using our services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

1. Information We Collect

We collect the following types of information:

Personal Information you provide:

• Name, phone number, email address, and delivery address (including landmarks and pin code)
• Payment details (processed securely through third-party gateways – we do not store full card details)
• Order details (items ordered, preferences, special instructions)
• Any other information you voluntarily provide (e.g., feedback, support queries)

Automatically Collected Information:

• IP address, browser type, device information, and operating system
• Location data (approximate, based on pin code or IP) to enable delivery services
• Usage data such as pages visited, time spent, and order history
• Cookies and similar tracking technologies

Sensitive Personal Data: We may collect sensitive data such as health-related information if you order pharmacy items (e.g., prescription details). Such data is handled with extra care and used only for fulfilling your order.

2. Purpose of Collection and Use of Information

We use your information for the following purposes:

• Processing and delivering your orders within our promised 30–120 minute window
• Creating and managing your account
• Communicating with you about orders, deliveries, promotions, and customer support
• Improving our services, website functionality, and user experience
• Preventing fraud, ensuring security, and complying with legal obligations
• Sending transactional messages (order confirmations, tracking updates) and, with your consent, marketing communications

3. Sharing of Information

We may share your information only in the following limited cases:

• With delivery partners and fulfillment centers to complete your order and delivery
• With payment gateways and banking partners for secure transaction processing
• With third-party service providers (analytics, cloud hosting, customer support tools) under strict confidentiality agreements
• When required by law, court order, or government authority
• In case of merger, acquisition, or sale of assets (with notice to you where required)

We do not sell your personal information to third parties for marketing purposes.

4. Data Security

We implement reasonable security practices and procedures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes encryption for sensitive transactions and secure servers.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. Once no longer needed, we securely delete or anonymize your data.

6. Your Rights

You have the right to:

• Access, correct, or update your personal information
• Withdraw consent for processing of your data (subject to legal and contractual limitations)
• Request deletion of your data (where applicable)
• Opt-out of marketing communications

To exercise these rights, please contact us using the details provided below. We will respond within a reasonable time.

7. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

8. Children’s Privacy

Our services are not directed at children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to read their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

11. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising out of or in connection with this policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Email: info@ritkriti.in
• Phone: +91 9211406639
• Registered Address: Flat No. 03, Khar Sunrise Cooperative Housing Society Ltd, 5th Road, Bandra, Khar West, Mumbai, Mumbai Suburban, Maharashtra - 400052

Thank you for trusting Ritkriti with your information. We are committed to safeguarding your privacy while delivering fast and convenient service.